Christine Woertink directs product development for ABCmouse, contributing to its expansion as the leader in early childhood EdTech. Her efforts have focused on innovative product engagement strategies, drawing upon her previous roles in creative, and games publishing and development.
She has over 25 years of leadership experience in the design industry, impacting sectors ranging from video games to entertainment marketing to EdTech. At Electronic Arts (EA), she created and led the EA Mobile Publishing creative organization, overseeing worldwide consumer marketing, which encompassed brand, consumer insights, and interactive marketing development.
Before EA, Christine led creative and brand development at DIRECTV and The Walt Disney Company, demonstrating her ability to guide brands toward greater consumer awareness and market growth. Additionally, she offered creative and brand consultation for various online entities, including Lynda.com and Zynga.
Christine’s academic foundation includes a BS in Advertising and a BA in English from the University of Texas at Austin.
