ABCmouse Privacy Notice and Cookie Policy

Effective Date: October 6, 2022

1. Cookies We Use:

Our Services use the following cookies:

Name

Essential/ Functionality/ Analytics and Performance/ Social Media

Lifespan (e.g. session, persistent)

Full Description (i.e. what it does)

Intrusiveness/ Justification

Administration

event_info

Analytics and Performance

1 year

This Cookie is used to access information about users cookies, transactions and revenue.

This is needed for analytics purposes.

Age of Learning

dim_4

Analytics and Performance

1 year

This Cookie is used for A/B testing.

This is needed for the analytics purposes regarding A/B testing.

Age of Learning

last_area

Analytics and Performance

Persistent

This Cookie is used to identify the last visited page.

This is needed for analytics purposes.

Age of Learning

http_browser

Functionality

1 year

This cookie is used to determine the browser type.

This is needed to provide a better user experience.

Age of Learning

rotations

Functionality

Persistent

This cookie is used to store information about A/B testing.

This cookie is needed to show the correct page for Users who take part in an A/B test group.

Age of Learning

locale

Functionality

Persistent

This Cookie is used to support multiple languages.

This cookie is needed to display our website in the correct language.

Age of Learning

dims

Analytics and Performance

Persistent

This cookie is used to store dimension values such as the campaign they came from and the A/B test they are part of.

This cookie is needed to attribute the correct dimensions to all the different User events.

Age of Learning

PHPSESSID

Essential

Persistent

This cookie is used to provide you with a personalised session experience

This cookie is needed to authenticate the User.

Age of Learning

exclude_rotations

Functionality

1 month

This cookie is used to provide you with a personalised session experience

This is needed for excluding users from A/B testing.

Age of Learning

pageArea

Analytics and Performance

never

This Cookie is used to access information about users cookies, transactions and revenue.

This is needed for analytics purposes.

Age of Learning

elog_email

Functionality

3 days

This Cookie is used to bypass subscription page and to auto populate the email input field for reactivations.

This cookie allows the user load the subscription page without providing their email again.

Age of Learning

track

Functionality

1 year

This cookie is used to provide you with a personalised session experience

This cookie is used to idenfity unique visitors.

Age of Learning

_fbp

Analytics and Performance

3 months

This cookie is set by Facebook and/or Google Ads.

This cookie is needed to use the Facebook Analytics and Google Ads platform.

Third party

_gat

Analytics and Performance

1 day

This cookie is set by Facebook and/or Google Ads.

This cookie is needed to use the Facebook Analytics and Google Analytics platform.

Third party

_ga

Analytics and Performance

Persistent

This cookie is set by Facebook and/or Google Ads.

This cookie is needed to use the Facebook Analytics and Google Analytics platform.

Third party

_gid

Analytics and Performance

Persistent

This cookie is set by Facebook and/or Google Ads.

This cookie is needed to use the Facebook Analytics and Google Analytics platform.

Third party

Third-Party Cookies and Tracking

MR

Analytics and Performance

Unknown

https://privacy.microsoft.com/en-US/privacystatement

This cookie is needed for tracking and analytics for 3rd party platforms.

Bing

MUID

Analytics and Performance

Unknown

https://privacy.microsoft.com/en-US/privacystatement

This cookie is needed for tracking and analytics for 3rd party platforms.

Bing

MUIDB

Analytics and Performance

Unknown

https://privacy.microsoft.com/en-US/privacystatement

This cookie is needed for tracking and analytics for 3rd party platforms.

Bing

_RwBf

Analytics and Performance

Unknown

https://privacy.microsoft.com/en-US/privacystatement

This cookie is needed for tracking and analytics for 3rd party platforms.

Bing

SRCHD

Analytics and Performance

Unknown

https://privacy.microsoft.com/en-US/privacystatement

This cookie is needed for tracking and analytics for 3rd party platforms.

Bing

SRCHHPGUSR

Analytics and Performance

Unknown

https://privacy.microsoft.com/en-US/privacystatement

This cookie is needed for tracking and analytics for 3rd party platforms.

Bing

ULC

Analytics and Performance

Unknown

https://privacy.microsoft.com/en-US/privacystatement

This cookie is needed for tracking and analytics for 3rd party platforms.

Bing

SRCHUSR

Analytics and Performance

Unknown

https://privacy.microsoft.com/en-US/privacystatement

This cookie is needed for tracking and analytics for 3rd party platforms.

Bing

SRCHUID

Analytics and Performance

Unknown

https://privacy.microsoft.com/en-US/privacystatement

This cookie is needed for tracking and analytics for 3rd party platforms.

Bing

IDE

Analytics and Performance

Unknown

https://policies.google.com/technologies/types?hl=en&gl=us

This cookie is needed for tracking and analytics for 3rd party platforms.

Google

NID

Analytics and Performance

Unknown

https://policies.google.com/technologies/types?hl=en&gl=us

This cookie is needed for tracking and analytics for 3rd party platforms.

Google

ANID

Analytics and Performance

Unknown

https://policies.google.com/technologies/types?hl=en&gl=us

This cookie is needed for tracking and analytics for 3rd party platforms.

Google

1P_JAR

Analytics and Performance

Unknown

https://policies.google.com/technologies/types?hl=en&gl=us

This cookie is needed for tracking and analytics for 3rd party platforms.

Google

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